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Humanise

your Brand

If you look at the most successful brands out there what do you see?
You see the idea, the emotional driver, not the business.

Behind the scenes, those brands that sustain their success are aligned strategically to the idea that connects to the customer. It works.

Yet, intuitively, the laws of business often works at odds with humanity, resulting in a separation of the art and science in a way that denies a brands true potential.

This is where we can help.

Humanity is the way, simplicity, co-creation and creativity are the tools

APPROACH

Engaging both sides of the debate

We build brands that are founded in strategy, leveraged creatively, with emotional impact. Authentic brands connected to purpose from the inside out and the outside in.

Our approach is one of listening and co-creation to help organisations find their shared purpose and tell their story in a way that matters and makes their business stronger.

Brand, like life, is easier when you have purpose.

Purpose propels you forward, you make decisions easier, your focus motivates others and challenges like innovation and change become that much easier. And do you know what? Customers not only love it, but they also expect it.

FACT

Across all 25 countries surveyed, an average 70% of respondents say they buy from brands they believe reflect their own principles.

2021 World Economic Forum

FACT

68% of consumers believe they have the power to force corporations to change.

2021 Edelman Trust Barometer

Client Examples

The nice things people say

“We have doubled our turnover since the rebrand: what has changed? Physically we are pretty much the same. The rebrand brought us all together and enabled better performance.”
Brian Heffron.
Managing Director, Nesta Storage.
“David is interested in results and outcomes and is prepared to give whatever it takes to the process 
to get there.”
Fergus Finlay.
Former CEO, Barnardos.
“David helps companies to transform and unify by getting everyone on the same page, and positioning around impact and purpose”
Lisa-Nicole Dunne
CEO, Mantra Strategy.

Services

Providing agile and effective brand advice, sounding board & planning services.

By the hour, by the day, whatever gets the job done.

Sparring

To determine opportunities and challenges, and bench test ideas and assumptions.

Brand review

Bringing an expert perspective to your brand, the competitive landscape and positioning opportunities.

Executive brand engagement

Building Executive Team understanding of brand practice and a common language with which to engage strategically with brand.

Brand Strategy

From research to positioning to value proposition and communications.

Co-Creation

To uncover shared purpose and build internal engagement.

Agency pitch and rebrand management

Supporting the procurement of creative services from brief development to creative management.

About

Sum of the parts
Founded by David O’Connor, Brand DOC is a concerted effort to change the way brands are built, making brands more sustainable and actionable through connection to purpose.

David provides agile and effective brand advice, sounding board and planning services. He champions the power of purpose and meaning as an influence and catalyst for building compelling brands and effecting change.

Along the way he has forged partnerships with key specialists and great people to bring brand to life with impact and meaning.

Let’s talk about your brand
You can call on the number below, or fill in the form to arrange an informal chat david@branddoc.ie / +353 87 225 0893

Contact



    Strategic Partnerships

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